Launch as a course creator
Package what you already know into a paid course or cohort and sell it to the audience you already have (or build).
Who this path is for
People with 3+ years of expertise in something specific, who already help friends/colleagues with that thing, and who want margin-rich revenue from teaching it.
The honest truth
The course business has changed. Pre-recorded "video library" courses with no community are dying — buyers know they don't finish them. What works in 2026 is small cohorts ($300–$3000), live calls, alumni access, and tight outcomes. You're not selling videos; you're selling a guarantee that someone will get from A to B with you.
What you'll do in your first 30 days
- 1Days 1–5: Define the outcome. Not "learn React" — "ship your first React app to 10 paying users in 6 weeks." Specificity is the entire game.
- 2Days 6–10: Write a 1-page sales page. If it doesn't sell to 5 friends in your audience, your outcome isn't crisp.
- 3Days 11–15: Pre-sell at half-price to your first 5 students. Don't build the curriculum until 5 people have paid.
- 4Days 16–25: Run cohort 1. Treat it as research, not as the final version. Take notes on every confusion, every drop-off.
- 5Days 26–30: Raise prices for cohort 2 based on cohort 1 outcomes. Your second cohort is the one that actually validates the business.
What Waymaker does for you on this path
- Roleplay the cohort's hardest student — the one who paid and is now stuck — so you have the answers ready.
- Brain auto-summarizes every cohort call into the FAQ + curriculum updates so cohort 2 is sharper than cohort 1.
- Cameron drafts the launch sequence — pre-sale email, sales page revisions, follow-up nudges — from your saved positioning.
How this works
Sign up, pick this path. Cameron walks you through the pre-sale → cohort 1 → cohort 2 sequence. The 30-day plan ends with you having taken money for an outcome and delivered it.
Why this path
Course creator is the highest-margin business you can run with no inventory and no ad spend (your audience IS your distribution). The downside is you need expertise + an existing audience or warm network.
This isn't for you if…
- You don't have 3+ years of real expertise in a specific outcome.
- You have no warm audience — not a single email list, not a single Twitter following.
- You hate teaching — courses require iterating on confused students until they get it.
Honest fit beats wishful start. Pick a path that matches who you actually are right now.
Ready to start this path?
Sign up takes 60 seconds. Cameron walks you through the first 30 days. You decide what ships.