Conversion · Onboarding · Lifecycle
You're getting leads or signups. Too few become customers.
I help you find where people drop off — and fix what's getting in their way.
Before you buy more traffic or rebuild the website, find out what happens after someone raises their hand. Waymaker diagnoses the experience, marketing, or workflow that's holding your business back, then fixes the part that matters most.
Twenty years of brands we've helped along the way
Start here · The Growth Fix
Find where people drop off. Fix what's in their way.
A fixed-price diagnostic and working session. I look at your journey from first touch to paying customer, find the problem that matters most, and implement one improvement with you — live.
Built for you if
- ✓You sell B2B software or a tech-enabled service.
- ✓You already have a product and real customer activity — traffic, leads, signups, or trials.
- ✓You can see a conversion or onboarding problem, even if you can’t yet name the cause.
One priority problem
We trace the journey from first touch to paying customer and name the single biggest place people drop off — not a list of twelve things to maybe try.
One agreed improvement
We agree on the change most likely to move it, and I implement it with you in the working session — a page, a flow, an email, a handoff.
One measurement plan
You leave knowing which number should move, where to watch it, and what to do next if it does (or doesn’t).
Deliberately small: this is not a CRM rebuild or a website redesign. If the diagnosis points to a bigger fix, you'll get a scoped, fixed-price proposal for it — and no obligation to take it.
The Wealth Experiment · $99 founding cohort
Two Mondays to a Side Hustle
Learn AI tools for validation, planning, design, coding, testing, and marketing. Ashley Kays will build a product live and show you the process step by step, with time to practice on your own small project.
October 26 & November 2, 2026
Mondays, 7–9 p.m. Eastern · $99 USD total
Zoom or in person in West Palm Beach · 10-minute break each evening
Practice between Mondays and bring questions, ideas, or blockers to any office hour. Teaching and demos include 30-day replay access. Software subscriptions and usage charges are separate.
Optional Zoom support · Included · All times Eastern
Setup & orientation: Thu, Oct 22, 7–8 p.m.
Office hours: Tue, Oct 27, 7–8 p.m.; Thu, Oct 29, noon–1 p.m.; Sun, Nov 1, 4–5 p.m.
Registration is open. 20 live seats for this founding cohort. Invite a friend from the workshop page; each person registers separately. Hosted by The Wealth Experiment.
Free tool · Thinking about ads?
Before you pay for clicks, find where they'd leak.
Paid traffic amplifies whatever happens after the click. Six questions show which stage of your path would waste spend first — and what to fix before you buy a single click.
Read how we plan paid traffic ↗- 01PromiseUnchecked
- 02PageUnchecked
- 03FormUnchecked
- 04Follow-upUnchecked
- 05MeasurementUnchecked
- 06EconomicsUnchecked
Free field kit · Instant PDF
The Growth Leak Audit. Do the first hour yourself.
A 7-page printable version of how a Growth Fix starts: find where people drop off between first touch and paying customer, and pick the one fix worth making first.
- ✳Map your journey from first touch to paying customer
- ✳Score six stages where growth leaks
- ✳Walk your own funnel like a stranger
- ✳Choose one fix — and measure it
How I think about it
Three places growth usually leaks.
Your welcome email is not your onboarding strategy.
The difference between sending a message and helping someone reach their first useful result.
Read the teardown ↗Lead handoffBefore you buy more traffic, look at what happens after the form.
A simple lead-to-customer journey, and the handoffs where it quietly fails.
Read the teardown ↗Signup teardownThe one thing I’d change first in your signup experience.
How I pick a single first fix instead of a redesign — walked through step by step.
Read the teardown ↗SEO + AEOGetting found is not enough. Search has to lead somewhere.
How SEO, AI answers, conversion, and lifecycle work together to turn discoverability into revenue.
Read the teardown ↗Longer reads on customer journeys, lifecycle, and measurable outcomes live at Outcome Driven →
Something isn't working.
You don't necessarily need more marketing.
You need to find the leak — and fix it. That's what's below.
Who comes to us
Maybe this is you.
Pick the one that fits. Sometimes you're more than one — and that's okay.
You’ve got the product. The system around it isn’t working yet.
Signups that never activate, leads that never become customers, a trial that doesn’t convert — something in the journey is leaking. We find it and fix it.
Start with a Growth Fix — $997 →You know what needs to exist. You just haven’t gotten it moving.
Product, AI tool, new offer, side business, client portal — you need someone who scopes it, builds it, and hands it off running, monetized.
Book a free discovery call →Your client needs something your team can’t deliver in-house.
Bring us one specific client project — onboarding, lifecycle, conversion, AI workflow. We deliver it white-label under your brand: fixed scope, no poaching, no surprise billing.
Bring us a client project →Start free
Three ways in, before you spend a dollar.
Grab the Growth Leak Audit, find your Builder DNA, or get the side-hustle guide.
“People find us. Not enough of them become customers — and I can't see why.”
The Growth Leak Audit
A 7-page printable version of how a Growth Fix starts: map your journey from first touch to paying customer, score six stages where growth leaks, and choose the one fix worth making first.
“I don't know what kind of builder I am, or what to play to.”
What's Your Builder DNA?
10 questions, 8 archetypes — each with a real strength and a real risk, plus a 7-day challenge built for your type. Your result arrives right after you add your email.
“I want to start something this weekend, not next year.”
25 AI Side Hustles You Can Start This Weekend
25 real ideas across 6 categories, each with a concrete "Saturday build, Sunday pitch" plan. Ends with a framework for testing any idea in one weekend.
The Growth Map
Where are you on the Waymaker?
You don't need to know what service you need. Start with where you are. We'll show you what to do next.
Two side paths that cross every stage.
Whatever milestone you're at, you can bring your team along — or bring your clients.
Kits and sprints delivered by a senior team. Fixed scope, fixed price, no retainer lock-in.
Coaching, working sessions, and training — a lower-cost way into the same system.
Build my path
Choose three milestones and save.
You don't have to buy everything today. But if you already know where you're headed, plan the path and we'll price it as one journey.
Journey credits
Keep moving with us and we'll reward you for it.
Every kit you finish earns credit toward your next milestone. No coupons, no expiring offers — just a lower price for staying on the path.
Growth Kit → $300 toward Lifecycle
Lifecycle Kit → $300 toward Automation
Included with every kit
One year of Waymaker.
Your work shouldn't end when the project does. Your Waymaker workspace stays with you for twelve months — the roadmap, the gameplans, the AI tools, the next milestone.
See it live ↗Marketing that connects to revenue.
Most marketing stops at acquisition. We build the system that moves people from their first interaction with your brand all the way to repeat revenue.
You already paid to acquire the customer. Don't lose them after signup.
A signup isn't the finish line — it's the beginning of the relationship. We build lifecycle systems that turn Signups → Activated → Engaged → Retained → Revenue.
Featured — built by us
We built Waymaker because we needed it ourselves.
Coaching, assessments, gameplans, a white-label layer — Waymaker is the system we built to get our own idea monetized. Now we build that same system for clients.
Why we do this
Go into the world and do well. But most of all, do good.
Waymaker exists to help people build a life they love. The agency is the part of Waymaker that works directly with the teams, founders, and agencies building things people need — helping them grow honestly, without the hype.
Growth that lasts comes from treating customers well: an onboarding that actually helps, a follow-up that respects their time, a promise the product keeps. That's the work we do, and it's the same reason we do it.
Giving
10% of net profits, given away
Waymaker donates 10% of net profits to support poverty alleviation and opportunity through Convoy of Hope and the Waymaker Fund.
Nonprofit arm
A path, not hype
Alongside the product and agency work, our nonprofit arm focuses on education, reemployment and reskilling, and poverty alleviation — because people don’t need hype, they need a path.
How we work
Integrity in every layer
Fixed scope, honest promises, no surprise billing, and work you own outright. The way we run a project is part of the mission, not separate from it.
“People don't need hype, they need a path.”
Read our mission ↗The Waymaker Fund has applied for nonprofit status (application pending).
The whole map
The Waymaker Growth System
Don't just fix one part. Build the system.
For companies that want us to take them from where they are today to a functioning growth system — idea and strategy through build, launch, growth, lifecycle, AI, automation and scale.
Our work
Twenty years of making things real.
Healthcare AI company
Strong product, skeptical payer market, messaging that wasn’t landing. We rebuilt positioning, content system, and outbound from scratch.
Coding education brand
A 10-year coding education brand pivoting into AI for kids. We rebuilt their identity, parent-facing funnel, and go-to-market plan.
Children’s media startup
An AI-powered heritage storytelling platform with no funnel, no sequence, no campaign. We built the full acquisition engine from scratch.
Disney, NCR, National Bank of Canada
Twenty years of enterprise product design, UX strategy, and marketing systems across retail, financial services, and entertainment.
We needed to demonstrate value fast. Ashley built an AI sequence that got us 4 demos in 11 days. Our previous approach took months for the same result.
Director of Growth · Healthcare AI, B2B SaaS
Ashley didn’t just build the marketing system — she built the ops underneath it. Now the whole thing runs in 20 minutes a week.
Founder · Content / media startup
We finally had something to send. The positioning was clear, the site was clean, and we stopped explaining ourselves on every call.
Co-founder · Early-stage tech startup
Are you an agency?
Bring us one client project.
Your clients see your brand. We become the team behind the scenes.
No new platform to adopt and no retainer to sign. When a client needs onboarding, lifecycle, conversion, or AI workflow work your team can't take on, hand us that one project — we scope it, deliver it white-label, and hand it back.
Talk through a client project →How we work together
From first call to handed off & running.
No retainer lock-in. No six-month black boxes. You'll always know where things stand.
Free discovery call
We talk through what you’re trying to build and where you’re stuck. No pitch, no follow-up pressure.
Scope + fixed price
Within a week: clear deliverables, a realistic timeline, and a fixed price.
Build sprint
Weekly check-ins, real deliverables at every milestone. You review and give feedback.
You own everything
Fully documented, fully yours. We train your team, hand it all off, and stay available.
You don't need to figure out the whole journey. Just the next move.
Start where you are. We'll help you get where you're going.
Still not sure?
You don't have to figure it all out yourself.
If a Growth Fix or a discovery call feels like the wrong first step, tell us what you're trying to build, fix, launch, grow, or monetize instead. We'll help you figure out what matters most — and point you at the right stage on the map above.