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The Waymaker Journal

From a good idea to your next move.

Practical guides for finding your idea, building with AI, reaching customers, and keeping going. Choose a topic or follow a reading path.

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Explore purpose, stewardship, and leading with care.

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A little direction

Not sure where to start?

Choose the outcome you need. Read these guides in order, then try one step in your own work.

From idea to first launch

A practical sequence for a new builder.

  1. How to Find a Business Idea That Fits You
    4 min read
  2. How to Validate a Business Idea Before Building It
    4 min read
  3. How to Build an MVP Without Knowing How to Code
    4 min read
Make your first sale

Move from a useful offer to a real customer.

  1. How to Price Your First Product
    4 min read
  2. How to Find Your First Paying Customer
    4 min read
  3. Build Your First Audience: A 30-Day Website, Social, and Email Plan for Founders
    6 min read
Make AI useful this week

Start with a task, then build a repeatable workflow.

  1. What AI Can Actually Do for a Solo Founder
    5 min read
  2. AI Tools to Help You Succeed: A Starter Toolkit, Organized by the Job to Be Done
    8 min read
  3. What Should You Automate With AI?
    3 min read

PAID MEDIA + CUSTOMER EXPERIENCE / ASHLEY KAYS

From buyer intent to the next customer.

Explore the strategy behind search ads, social creative and landing pages across seven campaign stories.

Read the article and explore the campaign work ↗

Ready to put these insights into action?

Join builders turning ideas into revenue with Waymaker.