
Field Notes
Keep Going, Change Direction, or Let It Go?
Persistence is useful when it helps you learn. It is also reasonable to change or stop a project that no longer fits your evidence or circumstances.
Waymaker TeamSep 17 / 2 min
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Persistence is useful when it helps you learn. It is also reasonable to change or stop a project that no longer fits your evidence or circumstances.

A useful product starts with a recurring problem. Look for repeated work, confusing decisions, or an awkward process that people already spend time or money solving.

Start with a problem you already know how to solve. Think about the work people ask for help with: organizing a process, writing something clearly, setting up a tool, or handling a task they keep putting off.

A pause changes your starting point. It does not erase everything you learned. Before making a new plan, return to what actually happened.

You do not need a full course to find out whether your knowledge helps someone. Start with a single lesson that takes a learner from a specific question to a useful result.

A fresh idea has not encountered customers, tradeoffs, or repetitive work yet. That can make it feel unusually promising. Give both ideas the same level of scrutiny.

A quiet launch is an outcome to investigate. By itself, it does not explain whether the problem was reach, audience, offer, trust, price, or the buying process.