How the program works
One connected journey across four actor workflows
The program is built around a simple idea: actors deserve a casting process that is more transparent, protected, and easy to manage. Each stage hands off cleanly to the next.
A supporting G1 · Generic platform welcome covers any new user or early-access contact in a role-neutral way. Once an actor completes meaningful activation, they graduate into future workflows such as referral / invite-your-circle and active-user feature education.
For the initial Mailchimp launch the program is timing-based — emails send on a fixed cadence from the invite or signup date. Once AstraLynk has API access or product-event syncing, the lifecycle can evolve into a behavior-based journey that skips, adjusts, or triggers emails from actions such as profile completion, materials uploaded, rehearsal used, preferences set, or first submission.
Pilot Launch Tone & intent
Invited, not marketed to
Founding member invitees should feel thoughtfully selected. The tone is warm, elevated, and personal — closer to receiving a special industry invitation than being marketed to. Actors should feel welcomed into AstraLynk’s first circle: a small, early group helping shape a platform built around the real-life way actors prepare, organize materials, rehearse, and stay ready when auditions move quickly.
- Invited, not marketed to
- Seen and respected as an artist
- Supported in the real scramble of audition preparation
- Excited to set up their profile
- Curious enough to rehearse and record inside AstraLynk — with a live reader or the AI
- Included in helping shape what AstraLynk becomes next
- Create a professional actor profile
- Store headshots, résumés, reels, and demo reels in one organized place
- Rehearse and record a self-tape with a live reader in the Virtual Self-Tape & Practice Room
- Rehearse with the AI Audition Assistant when there’s no one to read with them
- Save and send their takes wherever they need to go
- Share feedback as part of the Founding Actor community
What the actor should be thinking when they close the email
Founding member access
Two launch tiers, one founding advantage
The access being introduced at launch — for review and approval before it’s woven into the invite and onboarding messaging.
- 60 days of complimentary access, starting the day they join
- Founding-member pricing locked in for as long as they remain subscribed
- Early access to new tools and features as they’re released
- A direct voice in shaping the platform around what actors actually need
- 30 days of complimentary access to all features
- Access begins from each actor’s signup date
- A first-hand look at the platform during the pilot period
Make the founding benefit the survey incentive
Rather than introduce a separate reward, tie feedback directly to founding-member status. It’s compelling for actors and keeps AstraLynk free to finalize pricing later — no monetization promise is locked in prematurely.
Two builds, one lifecycle
What we send now vs. what we grow into
Founding-actor feedback flagged that the original sequence leaned on submissions, opportunities, and breakdowns — features that aren’t live during the pilot. So the program now ships in two builds: a tighter Pilot Launch set that only sells what actors can do today, and the full Post-Pilot sequence held as the roadmap for when casting and submission features go live.
Pilot Launch Phase 1 · Invite to signup
Bringing actors in — selected, not marketed to
The invitation leads with the honor of being chosen, then connects to the audition-preparation scramble every actor already knows. The tone is warm, elevated, and personal — closer to a special industry invitation than a marketing email. Casting and submission language is removed entirely; the founding-member benefits are stated plainly because they are what the actor gets today.
Hi [First Name],
You’re invited to become one of AstraLynk’s Founding Actors.
Before AstraLynk opens more broadly, we’re welcoming a select first group of actors into the platform, and we would be honored to have you be part of it.
AstraLynk was built for a moment every actor knows.
An audition comes in. The opportunity is exciting, but before you can focus on the performance, the scramble begins.
Finding the right headshot. Checking whether your résumé is current. Looking for the reel or clip that best represents your work. Trying to find someone available to read with you before it is time to record.
Your talent deserves more support than last-minute scrambling.
It deserves a real home base.
AstraLynk is an actor-first workspace designed to help you feel organized, prepared, and ready before the pressure is on.
Inside AstraLynk, you can:
- Build a professional actor profile that represents your work
- Keep your headshots, résumé, reels, demo reels, and self-tapes organized in one place
- Rehearse and record with a live reader in the Virtual Self-Tape & Practice Room
- Rehearse with the AI Audition Assistant when a reader is not available
- Save your takes and keep your materials ready for the next opportunity
Two ways to prepare. One place to do it.
As a Founding Actor, you’ll be among the first to experience AstraLynk and help shape what it becomes.
You’ll receive:
- 60 days of complimentary access starting the day you join
- Founding-member pricing locked in for as long as you remain subscribed (pending approval — see Build & Delivery)
- Early access to new tools and features as they’re released
- A direct voice in helping shape the platform around what actors actually need
This early group matters to us.
Your experience, your feedback, and the way you use AstraLynk will help guide what we build next.
We created AstraLynk to give actors a calmer, more supportive way to prepare, so more of your energy can go toward the craft itself.
Consider this your early access pass.
We’d love to welcome you into the AstraLynk Founding Actor community.
Create your actor profile today.
The AstraLynk Team
Hi [First Name],
Just a quick reminder that your invitation to join AstraLynk as a Founding Actor is still open.
We’re welcoming a select first group of actors into AstraLynk before the platform expands more broadly, and we’d still love for you to be part of it.
AstraLynk was built to make audition preparation feel calmer, more organized, and easier to manage.
Because auditions rarely arrive when everything is perfectly ready.
The deadline is tight. The materials are scattered. The reel needs to be found. The résumé may need one more update. And if you want to rehearse, you still need someone available to read with you.
AstraLynk brings those pieces together in one actor-first workspace.
With AstraLynk, you can:
- Create a professional actor profile
- Keep your headshots, résumé, reels, demo reels, and self-tapes organized
- Rehearse and record with a live reader in the Virtual Self-Tape & Practice Room
- Rehearse with the AI Audition Assistant when a reader is not available
- Stay ready without rebuilding everything from scratch each time
As a Founding Actor, you’ll receive early access, founding-member benefits, and the chance to help shape the platform while it is still being built around real actor needs.
This is an early invitation, and we’re keeping the first group intentionally focused so we can learn directly from the actors using it.
If you want a simpler, more supportive way to stay prepared before the pressure is on, we’d love to welcome you in.
Create your actor profile today.
The AstraLynk Team
Pilot Launch Phase 2 · Signup to activation
A3 · Four emails, one ready week
Compressed from seven emails to four. The three post-pilot beats — role preferences / matching, the “before you submit” checklist, and the opportunities-driven habit email — are removed, because they depend on breakdowns and submissions that aren’t live yet. What’s left is a clean arc: set up → give your materials one home → rehearse → keep it a habit. Fewer sends also means less fatigue on a small founding list. The S1 feedback survey then closes the loop at Day 10–14.
| Timing | Subject | Preview text | Primary CTA |
|---|---|---|---|
| Day 0 | Welcome to AstraLynk | You’re officially part of the Founding Actor community. Start with your profile. | Set Up Your Profile |
| Day 2 | Give your audition materials one reliable home | Headshots, résumés, reels, and demo reels — organized and ready when you need them. | Add Your Materials |
| Day 4 | Two ways to rehearse before your next take | Use a live reader or the AI Audition Assistant when you need another pass. | Try One Rehearsal |
| Day 7 | A little ready beats a lot of scrambling | Keep your profile current, rehearse when you can, and help shape AstraLynk as a Founding Actor. | Open Your Workspace |
| Day 10–14 | Help shape AstraLynk for actors | As a Founding Actor, your feedback can help guide what we build next. | Share Your Feedback |
Hi [First Name],
Welcome to AstraLynk.
You’re officially part of our Founding Actor community, and we’re so glad you’re here.
You are one of the first actors invited into this early version of AstraLynk. That means your experience matters. What you set up, what you use, and what you share with us will help shape the platform as it grows.
Your first step is simple: build your actor profile.
Think of your profile as your home base inside AstraLynk. It’s the place where your professional information, materials, and preparation can begin coming together in one organized workspace.
Start with the essentials:
- Your name and basic profile details
- Headshots
- Résumé
- Reel or strongest clips
- Location and availability
- Union status, if applicable
- Special skills
You do not need to make everything perfect today. Start with what you have. You can keep refining it as your work grows.
As a Founding Actor, your 60 days of complimentary access begin now, and your feedback will help guide what AstraLynk becomes next.
Set up your profile today and start building your audition-ready workspace.
The AstraLynk Team
Hi [First Name],
One of the simplest ways to feel more prepared is to know exactly where your materials are.
Your headshots. Your résumé. Your reel. Your strongest clips. The self-tapes you may want to keep, review, or reference later.
When those pieces are scattered, every new audition can start with unnecessary stress.
AstraLynk gives your audition materials one reliable home.
Today, take a few minutes to add:
- Current headshots
- Your updated résumé
- Your reel or strongest clips
- Demo reels or self-tapes you want to keep organized
This does not need to be perfect. It just needs to be a strong starting point.
Once your materials are in place, they are easier to find, update, and keep ready for whatever comes next.
A few minutes today can save you from scrambling later.
Add your materials and continue building your audition-ready profile.
The AstraLynk Team
Hi [First Name],
The best auditions usually come from preparation.
You read the scene. You try a choice. You adjust the rhythm. You run it again. You hear something differently. You find the moment.
That process takes time, and it is not always easy when you are waiting on someone else to be available.
AstraLynk gives you two ways to rehearse and record, so you can keep working when you are ready.
With the Virtual Self-Tape & Practice Room, you can rehearse and record with a live reader in a video room built for actors.
With the AI Audition Assistant, you can rehearse when a reader is not available. Run lines, practice timing, test choices, and get more comfortable with the material on your own schedule.
Same goal. Two ways to get there.
You do not need to set aside a long session. Try one short rehearsal today and see how it supports your process.
AstraLynk is here to help you feel more prepared before the pressure is on.
The AstraLynk Team
Hi [First Name],
You’ve started building your AstraLynk workspace. Now the goal is simple: keep it ready.
AstraLynk becomes more useful when it becomes part of your rhythm — a place you can return to whenever you want to keep your materials current, rehearse, or feel more prepared.
A few minutes each week can help you:
- Update a headshot, résumé, reel, demo reel, or self-tape
- Run a quick rehearsal with a live reader or the AI Audition Assistant
- Record a fresh take while a scene is warm
- Keep your information current
- Make sure your materials are easy to find
- Stay ready before the next audition moves fast
Readiness does not always mean doing everything at once.
Sometimes it means keeping the important pieces close, current, and easy to access when the moment arrives.
As a Founding Actor, your perspective matters to us.
You’re not just using AstraLynk. You’re helping us understand what actually supports actors in the moments before an audition.
What felt helpful? What felt missing? What would make AstraLynk easier to use when you’re preparing?
Open your workspace today, keep building your foundation, and share your feedback when you’re ready.
The AstraLynk Team
Pilot Launch Phase 3 · Founding feedback
S1 · Closing the founding loop
Sent Day 10–14, once a founding actor has had real time inside the product. It should read as a genuine invitation to shape the platform, not a generic survey request — which is why it names what we actually want to learn rather than just asking for “a few minutes of your time.”
Hi [First Name],
You’re one of the first actors to step inside AstraLynk, and your perspective matters deeply at this stage.
As a Founding Actor, your feedback is especially important.
This early version of AstraLynk was built to help actors stay more organized, more prepared, and more confident before the next audition moves quickly. But the most important insights will come from the actors actually using it.
We’d love to understand:
- What feels useful so far
- What was easy or unclear
- What would make AstraLynk more valuable to you
- What tools or improvements you would want to see next
The survey should only take a few minutes, and your feedback will directly help shape the platform before it expands more broadly.
Thank you for being part of the founding community.
Share your feedback today.
The AstraLynk Team
Pilot Launch Recovery · Future or manual
Materials nudge — optional, held for now
The one recovery email worth keeping for the pilot, rewritten per feedback: reframed from “casting teams need this” to “get your materials in one place while things are calm, ready when an audition is not.” Recommended status: hold until AstraLynk can reliably identify actors who have started a profile but have not uploaded materials.
Hi [First Name],
Your profile is started, which is a great first step.
The next step that can make the biggest difference is adding your materials while things are calm, so they are ready when an audition is not.
Add the essentials when you have a few minutes:
- Current headshots
- Updated résumé
- Reel or strongest clips
- Demo reels or self-tapes you want to keep organized
It does not need to be perfect. It just needs to be one place you can trust.
A few minutes now can save you time later.
Add your materials today.
The AstraLynk Team
The full sequence, held as the roadmap
Everything below is the original, complete lifecycle — it leans on submissions, opportunities, breakdowns, and role-matching, so it goes live once those features do. The copy is written and ready; switch it on when the product catches up. Nothing here is deleted — it’s the destination the pilot is walking toward.
Two things to reconcile before sending any of it. This preserved copy still promises a founding rate “locked for life”, while the current pilot copy promises founding pricing “locked in for as long as you remain subscribed.” It also still offers a “Share With an Actor” CTA that the pilot invite no longer includes. Align both — and re-confirm the security, ownership, and verified-project claims in A3.3 — before this sequence is built.
Post-Pilot Phase 1 · Invite to signup
Bringing actors in
The invite sequence is designed to make actors feel selected, welcomed, and excited to join AstraLynk as part of the founding actor community. For the initial Mailchimp launch, sends are timing-based — actors receive emails based on the day they are invited, not on product behavior.
Hi [First Name],
You’re being invited to join a select founding group of actors on AstraLynk.
AstraLynk is a new actor-first platform built to give actors a better way to manage their materials, prepare for auditions, and connect with verified opportunities, all in one place.
We created AstraLynk for actors who want more than another profile on another platform. This is a more modern, organized, and empowering casting workspace designed to help you stay ready, present yourself professionally, and feel more confident throughout the audition process.
As a Founding Actor, you’ll be among the early members joining before broader expansion. That means early access to the platform, the opportunity to be part of something from the beginning, and a chance to help shape a better experience for actors.
Inside AstraLynk, you can:
- Create a professional, casting-ready actor profile
- Upload and organize your headshots, reels, resume, and self-tapes
- Discover verified casting opportunities
- Rehearse with the AI Audition Assistant
- Prepare and manage self-tapes in one secure workspace
- Set role preferences for better-fit opportunities
- Track submissions and audition activity
- Keep your materials protected with secure access controls
AstraLynk was built around a simple belief: actors deserve a casting experience that is more transparent, more secure, and more supportive of the work they do.
We would love for you to be part of this select founding community. Create your actor profile today and join AstraLynk as an early founding member.
As a founding member, your 60 days of complimentary access to every feature begin today, your founding-member rate stays locked for life, and you get priority access to new tools before anyone else.
The AstraLynk Team
Hi [First Name],
A quick reminder that your invitation to join AstraLynk is still open.
Auditions have a way of showing up when life is already busy.
The sides arrive late.
The deadline is tomorrow.
You need a reader.
You need your reel.
You need your resume.
You need everything ready now.
AstraLynk was built to make that process easier to manage. Actors can keep their profile, materials, rehearsals, self-tapes, preferences, opportunities, and submission activity in one organized workspace.
That means less scrambling across tools and more time focused on the work itself.
Start with your actor profile. Add your headshots, resume, reel, location, availability, special skills, and preferences so you are ready when the right opportunity appears.
We’re currently inviting a select founding group of actors before AstraLynk expands more broadly. Your invite is still open.
Know another actor who should be part of the founding group?
The AstraLynk Team
Use only after click and signup tracking are reliable. Send 2–4 days after a click with no signup.
Hi [First Name],
It looks like you may have taken a look at AstraLynk, but have not created your actor profile yet.
The best place to start is simple: build your profile.
You do not need to complete everything at once. Add the essentials first:
- Headshot
- Resume
- Reel or strongest clip
- Location
- Availability
- Special skills
- Role preferences
Once your profile is started, AstraLynk becomes your workspace for preparing, organizing, submitting, and staying ready for future opportunities.
You’ve been invited as part of the founding actor group, and we would love for you to join early.
The AstraLynk Team
Post-Pilot Phase 2 · Signup to activation
A3 · First-week activation drip
A seven-email onboarding sequence that moves a new signup from “joined” to casting-ready — completing their profile, adding materials, understanding protection, trying rehearsal tools, setting preferences, preparing a first submission, and building a weekly habit. Day 4 is an intentional action window with no email.
| Timing | Subject | Preview text | Primary CTA |
|---|---|---|---|
| Day 0 | Welcome to AstraLynk | Your casting workspace starts with one simple step: build your actor profile. | Complete Your Profile |
| Day 1 | Your profile is your first audition | Casting teams read before they watch. Make sure yours is ready. | Add Your Materials |
| Day 2 | Your work should stay protected | AstraLynk is designed to help actors manage materials with more clarity and control. | Review Your Portfolio |
| Day 3 | Stop waiting on a reader | Rehearse, record, and prepare self-tapes with built-in audition tools. | Try Rehearsal Mode |
| Day 4 | Intentional action window — no email. Gives actors time to act and behavior data time to update. | ||
| Day 5 | Set your role preferences | Help AstraLynk understand the roles and opportunities that fit you best. | Set Role Preferences |
| Day 6 | Before you submit, check these 5 things | A two-minute pass can help you show up casting-ready. | Prepare Your First Submission |
| Day 7 | Make AstraLynk part of your audition rhythm | A simple weekly check-in keeps you ready when the right role appears. | View Your Dashboard |
Hi [First Name],
Welcome to AstraLynk.
You’re now inside a platform built to help actors stay organized, prepared, and ready for the right opportunities.
Your first step is simple: complete your actor profile. Your profile is the foundation of your AstraLynk workspace. It helps casting professionals understand who you are, what you bring, and where you may be a strong fit.
Start with the essentials:
- Headshots
- Resume
- Reel or strongest clips
- Location
- Availability
- Union status, if applicable
- Special skills
- Role preferences
You do not need to make everything perfect today. Just get your foundation in place. A complete profile gives you a stronger home base for auditions, submissions, materials, and opportunities.
You’re joining as a founding member — your 60 days of full access start today, and your founding rate is locked for life.
Glad you are here.
The AstraLynk Team
Hi [First Name],
Before someone presses play on your tape, they usually review your profile.
That means your profile should do more than hold information. It should help someone quickly understand your presence, experience, availability, and fit.
Today, take five minutes to add or review your key materials:
- Current headshot
- Clean, easy-to-scan resume
- Reel or strongest clip
- Location and availability
- Special skills worth highlighting
- Role preferences
Actors who move fastest when opportunities appear usually are not rushing. They are ready.
Keeping your materials current and organized gives you a stronger foundation inside AstraLynk and makes it easier to prepare when the right role appears.
The AstraLynk Team
Hi [First Name],
Your audition materials represent your work, your training, and your professional identity. They deserve to be handled with care.
AstraLynk is designed to give actors a more organized and controlled way to manage their creative materials, from headshots and resumes to reels and self-tapes.
Your materials should be easy to access when you need them, but not feel like they disappear into a black box after you submit.
Inside AstraLynk, you can keep your materials organized, clearly labeled, and connected to your profile and audition activity. That means you can spend less time wondering where things live and more time preparing for the next opportunity.
Take two minutes today to review your portfolio and make sure your materials are current.
AstraLynk is designed with role-based access, verified project workflows, and secure material management so actors can submit with more confidence.
The AstraLynk Team
Hi [First Name],
A strong audition rarely happens in one take. You may need to run lines, test pacing, adjust choices, record, review, and try again before the performance feels ready.
You’ve probably been here before.
You get sides.
You want to rehearse.
Nobody is available.
The clock is ticking.
AstraLynk’s AI Audition Assistant gives you a built-in way to rehearse when no one else is available. Use it to run lines, practice timing, test choices, and prepare with more confidence on your own schedule.
Try one short rehearsal today. Five focused minutes is enough to understand how it fits into your process.
The AstraLynk Team
No email should be sent on Day 4. This gives actors time to complete profile actions, upload materials, explore the platform, and try rehearsal mode without feeling over-messaged. Once product events are available through API sync, this action window can also give AstraLynk time to capture activity before deciding whether to send, skip, or adjust the next message.
Hi [First Name],
Every submission takes time.
Every audition requires preparation.
Every opportunity asks for energy.
That is why your preferences matter.
AstraLynk allows you to define the types of roles, projects, and opportunities you are most interested in, so your workspace can better support the direction you are actually pursuing.
Take a few minutes to update your preferences:
- Role types
- Project types
- Location or remote availability
- Experience level
- Genres or categories
- Special skills
- Availability
The goal is not to chase every role. The goal is to spend more time preparing for opportunities that are aligned with your talent, profile, and goals.
The AstraLynk Team
Hi [First Name],
Before you submit for a role, take two minutes to check the essentials.
- Is your headshot current? It should look like you now.
- Is your resume clean? Keep it relevant, current, and easy to scan.
- Is your reel strong? Lead with your best clip, not just your most recent one.
- Are your preferences accurate? They help AstraLynk understand what fits.
- Have you rehearsed? Run the material, test your choices, and prepare before you record or submit.
A little preparation can make a big difference when an opportunity moves quickly.
Use AstraLynk to review your profile, organize your materials, rehearse, and get ready for your next submission.
The AstraLynk Team
Hi [First Name],
You have taken the first steps. Now the goal is consistency.
The actors who get the most out of AstraLynk are the ones who treat it like part of their audition rhythm, not a one-time signup.
Spend a few minutes each week:
- Check your dashboard for updates
- Review new opportunities
- Update your availability
- Run a quick rehearsal
- Refresh outdated materials
- Review submission activity
Actors who are ready when an opportunity appears rarely start from zero. They have already done the groundwork. That is what AstraLynk is here to support.
Casting works better when the right people are connected. Know an actor, scene partner, coach, agent, or manager who should be part of the founding AstraLynk community?
Stay ready. Keep moving forward.
The AstraLynk Team
Recovery · Future or manual
A4 · Joined, no activation
Hold A4 during the first launch unless AstraLynk can reliably identify actors who joined but did not complete a key action — otherwise it may overlap with the normal A3 onboarding. Post-launch, A4 can trigger from product events when an actor joins but has not completed profile setup, uploaded materials, used rehearsal tools, or reached the agreed activation milestone.
Hi [First Name],
Your AstraLynk workspace is ready. The best place to begin is your actor profile.
You do not need to complete everything at once. Start with the basics:
- Headshot
- Resume
- Reel or strongest clip
- Location
- Availability
- Special skills
- Role preferences
A few focused minutes now can make the rest of the platform more useful. Start with one step today.
The AstraLynk Team
Hi [First Name],
Your profile is started. Now make it stronger.
Casting teams often review your materials before they decide what to watch, who to shortlist, or who to move forward with. Add the essentials that help them understand your fit:
- Current headshot
- Resume
- Reel or strongest clip
- Location and availability
- Special skills
- Role preferences
It does not need to be perfect. It just needs to be current, clear, and useful.
A stronger profile gives you a stronger foundation inside AstraLynk.
The AstraLynk Team
Hi [First Name],
AstraLynk is more than a place to store your profile. It is designed to help you prepare.
Use rehearsal mode to run lines, practice pacing, review material, and get more comfortable before you record or submit.
One short rehearsal is enough to understand how it works. No pressure. No perfect setup required. Just open the tool, run a scene, and see how it fits into your process.
The goal is simple: help you feel more prepared when the next opportunity appears.
The AstraLynk Team
Supporting · Role-neutral welcome
G1 · Generic platform welcome
A role-neutral welcome for any new user or early-access contact — explaining how AstraLynk works without assuming the recipient is an actor. Send Day 0 or manually.
Hi [First Name],
Welcome to AstraLynk.
AstraLynk brings the casting and entertainment workflow into one organized workspace, so professionals can spend less time managing scattered systems and more time moving creative work forward.
Depending on your role, you can use AstraLynk to manage profiles, materials, auditions, scheduling, submissions, project activity, communication, and collaboration.
Here is the simplest way to begin.
- Set up your profile. Add the information that helps others understand who you are, what you do, and how you fit into the casting or production process.
- Add your key materials. Upload the assets you need to manage and share. Depending on your role, that may include headshots, reels, resumes, audition files, scripts, project documents, casting materials, or production assets.
- Explore the tools built for your role. Actors can prepare, rehearse, record, submit, and track auditions. Casting professionals can organize talent and project workflows. Agents and managers can support client readiness. Producers and studios can gain clearer visibility into casting activity and project progress.
- Return regularly. AstraLynk becomes more valuable as your profile, materials, preferences, and activity stay current.
The platform is designed to simplify the process without diminishing the craft.
Welcome to a more connected casting ecosystem.
The AstraLynk Team
Founding Actor Feedback Survey
Shaping the platform before it expands
Designed to collect feedback from actors who join, build a profile, and experience the platform — capturing actor needs, onboarding friction, feature interest, monetization sensitivity, and referral potential. Recommended length: 4–6 minutes.
Optional open-ended questions
Delivery
CTA language, incentive & thank-you
Survey CTAs
“As part of AstraLynk’s founding actor community, your feedback can help shape the platform before it expands. The survey takes about 4 to 6 minutes to complete.”
Founding Actor status + a future subscription benefit
Thank you for helping shape AstraLynk. Your feedback will help us build a casting experience that is more organized, transparent, and useful for actors.
As a thank-you, you are now part of the Founding Actor feedback group. We will follow up with details on your launch benefit as the platform expands.
Know another actor, coach, scene partner, agent, or manager who should be part of this?
Before launch
Client approval notes
Before building or sending these emails, AstraLynk should confirm the following so every link, claim, and benefit is locked before the Mailchimp build.
- Final actor signup URL
- Final dashboard URL
- Final profile setup URL
- Final materials upload URL
- Final Virtual Self-Tape & Practice Room URL (live-reader rehearsal)
- Final AI Audition Assistant URL
- Confirmed product names + the live-reader / AI-reader distinction as actors will see them
- Final survey URL, if using
- Approval for “Founding Actor” language
- Approval for “select early group” / “first circle” / “early invitation” language
- Approval for any Founding Actor badge language
- Approval for 60 days of complimentary access
- Approval for founding pricing / locked-rate language — used directly in A1 and A3.1
- Approval for early-access benefit language
- Approval for any verified-project, access-control, or security-related claims
- Approval for any future paid-plan discount language — only if the optional S1 survey incentive on the Program tab is used
Post-Pilot onlyFinal role preferences URL, plus product and legal approval for any claims related to encryption, watermarking, verified projects, ownership, pay-to-play visibility, role-based access, or secure access controls. None of this pilot copy makes those claims — confirm only once the Post-Pilot sequence is being built.
Recommendation
Final recommended launch build
For the first Mailchimp build, ship the Pilot Launch set — it only sells what’s live today, so nothing needs a product caveat. Hold the Post-Pilot drip until casting and submission features go live.
- Pilot A1 — Founding Actor Invitation (Day 0)
- Pilot A2 — Invite Follow-Up (Day 4)
- Pilot A3 — 4-email activation drip: Set up → Add materials → Rehearse → Habit (Signup Day 0 / 2 / 4 / 7)
- S1 — Founding Actor Feedback Survey (Day 10–14)
- Hold the optional materials nudge until a profile-started / no-materials segment can be reliably identified
- Keep Post-Pilot ready — switch on the full A1/A2/A3/A4 sequence once submissions, opportunities, breakdowns, and matching are live
Links to confirm
CTA destination checklist
Destinations needed for the Pilot Launch build — every CTA that actually appears in the A1/A2/A3/G1/S1 pilot copy.
| CTA | Destination needed |
|---|---|
| Create Your Actor Profile | Actor signup or profile creation page |
| Set Up Your Profile | Profile setup page |
| Add Your Materials | Materials or portfolio upload page |
| Try One Rehearsal | Virtual Self-Tape & Practice Room (and/or AI Audition Assistant) landing |
| Open Your Workspace | User dashboard |
| Share Your Feedback | Founding actor survey (A3.4 secondary CTA + S1) |
| Open AstraLynk | User dashboard (G1, if a role-neutral welcome is needed) |
Post-Pilot onlyThese CTAs belong to the preserved 7-email drip and don’t need a destination until that sequence goes live.
| CTA | Destination needed |
|---|---|
| Finish Creating Your Profile | Profile creation or account completion page |
| Complete Your Profile | Profile setup page |
| Review Your Portfolio | Portfolio or asset management page |
| Try Rehearsal Mode | Rehearsal tool page |
| Set Role Preferences | Preferences or matching settings page |
| Prepare Your First Submission | Opportunities, dashboard, or submission checklist page |
| View Your Dashboard | User dashboard |
| Invite Your Circle | Referral, invite, or share page |
Timing
Recommended send windows
| Campaign type | Recommended timing |
|---|---|
| Actor invite emails | Tuesday to Thursday, 9:00 a.m. to 2:00 p.m. local time when possible |
| Activation emails | 9:00 a.m. to 6:00 p.m. local time when possible |
| No-activation reminders | Late morning or early afternoon |
| Feedback survey | Late morning or early afternoon |
Measurement
Measurement plan
Primary Pilot Launch metrics — everything here can be measured against what’s live today.
| Metric | What it measures |
|---|---|
| Delivered rate | Whether emails are reaching recipients |
| Open rate by email | Subject line and preview text relevance |
| Click rate by CTA | Whether each email drives action |
| Signup conversion rate | Invited actors who create an account |
| Profile setup rate | Actors who start or complete profile setup |
| Materials upload rate | Actors who add headshots, résumés, reels, or demo reels |
| Practice Room usage rate | Actors who rehearse or record with a live reader |
| AI Audition Assistant usage rate | Actors who rehearse with the AI |
| Self-tapes recorded | Actors who capture a take in AstraLynk |
| Dashboard return rate | Actors who come back after setup |
| Survey completion rate | Founding actors who share feedback |
| Unsubscribe rate | List health |
| Spam complaint rate | Deliverability risk |
First launch review priorities:
- Signup conversion rate
- Profile setup rate
- Materials upload rate
- AI rehearsal usage rate
- Dashboard return rate
- Survey completion rate
- Unsubscribe and spam complaint rate
Post-Pilot onlyRole preference completion rate and first submission completed depend on features that aren’t live yet — add them back once role preferences and submissions ship.
Mailchimp build
Build recommendations
Use one primary Mailchimp audience for AstraLynk and manage lifecycle stages with tags, fields, and journey logic.
Recommended Mailchimp tags
| Tag | Purpose |
|---|---|
| Actor - Invite List | Prospective actors eligible for A1 |
| Actor - A1 Sent | Received initial invite |
| Actor - Invite Clicked | Clicked invite CTA |
| Actor - New Signup | Created account and should enter A3 |
| Actor - Activated | Completed agreed activation milestone |
| Actor - No Activation | Joined but did not take key action |
| Actor - Invite Circle Clicked | Clicked referral or invite CTA |
| Actor - Survey Sent | Received founding actor survey |
| Actor - Survey Completed | Completed founding actor survey |
Recommended Mailchimp fields
| Field | Type | Launch or future |
|---|---|---|
| user_type | Text | Launch |
| signup_status | Text | Launch |
| signup_source | Text | Launch |
| account_created_date | Date | Launch |
| activation_date | Date | Future |
| profile_status | Text | Future API |
| materials_uploaded | Text | Future API |
| role_preferences_set | Text | Future API |
| rehearsal_mode_used | Text | Future API |
| first_submission_completed | Text | Future API |
Client-facing copy can show Hi [First Name], — the Mailchimp build version should use Hi |FNAME|, with a recommended fallback/default first name of there. This avoids blank greetings if a first name is missing.
Suppression rules — suppress users from workflows when they are no longer the right audience.
| Rule | Applies to |
|---|---|
| User unsubscribes | All workflows |
| User type is not Actor | Actor-only workflows |
| Account created | Suppress from A1 and A2 |
| Signup status equals Activated | Suppress from the materials recovery track (R in Pilot, A4 in Post-Pilot) |
| User already received the same recovery email | Prevent duplicate reminders |
| User is already in a higher-priority workflow | Prevent overlap |
| User changes to agent, manager, casting director, producer, or studio | Suppress from actor-only workflows unless they also remain an actor |
Future · Use once API or product-event sync is available
Post-launch behavior-based version
The launch version should remain timing-based. Once AstraLynk can send product activity into Mailchimp, the lifecycle can become behavior-based.
Recommended product events or fields
| Product event or field | Purpose |
|---|---|
| account_created_date | Starts actor onboarding |
| profile_status | Allows profile-complete users to skip profile reminders |
| materials_uploaded | Allows materials reminders to be skipped or adjusted |
| role_preferences_set | Allows preference reminders to be skipped |
| rehearsal_mode_used | Allows rehearsal emails to change into deeper feature education |
| first_submission_completed | Marks meaningful activation |
| activation_date | Records first meaningful platform value |
| invite_link_clicked | Tracks referral or share interest |
Behavior-based branching examples
| User behavior | Recommended email adjustment |
|---|---|
| Profile already complete | Skip or soften A3.1 and A3.2 |
| Materials already uploaded | Move user toward rehearsal, role preferences, or submission readiness |
| Rehearsal already used | Move user toward preferences or submission readiness |
| Preferences already set | Move user toward first submission |
| First submission completed | Mark as activated and remove from recovery |
| Invite link clicked | Add to invite or referral interest segment |
| No activation after signup | Route to A4 no-activation recovery sequence |
Founding-actor feedback · Jul 2
What was flagged, and how we resolved it
All six comments trace to a single root: the original launch copy sold a casting marketplace — submissions, opportunities, breakdowns, “casting teams reviewing you” — that isn’t live during the pilot. The fix is one reframe applied consistently: AstraLynk at pilot is a personal audition-readiness workspace (organize your materials, rehearse anytime, founding access). We shipped that as a shorter Pilot Launch sequence and preserved every original email as the Post-Pilot roadmap.
| Where | Request | Resolution |
|---|---|---|
| Whole program |
“Change things that have to do with submitting and opportunities.” | Built a separate Pilot Launch track with all submission and opportunity language removed. The submission-driven copy is preserved intact as the Post-Pilot · Full Functionality set, to switch on once those features ship. |
| A1 Day 0 invite |
“Rewrite this one — it focuses too much on the casting that’s not pushing yet.” | Rewrote the pilot invite around what’s live today: one organized home for materials + AI rehearsal + founding access. Removed discover verified casting opportunities, connect with verified opportunities, track submissions, role preferences for better-fit opportunities. Kept a single, clearly-future founding line (“first to try casting and submission features as they roll out”). |
| A3.5 Role Preferences |
“Change this as we are not breakdowns yet.” | Removed the preferences / matching email from the pilot drip entirely — it only makes sense once breakdowns and matching exist. It stays in the Post-Pilot set. The pilot drip is now four emails instead of seven. |
| A3.6 Before You Submit |
“Same for this one.” (submission focus) | Dropped the “first submission” checklist from the pilot. Its still-useful prompts (current headshot, clean resume, strong reel, rehearse) were folded into the Day 7 habit email — with no submit framing. |
| A3.7 Audition Rhythm |
“And this one.” (opportunity / submission focus) | Rewrote as a pilot habit email — “A little ready beats a lot of scrambling”: refresh materials, quick rehearsal, keep availability current. Removed review new opportunities and review submission activity. |
| A4.2 Add the Materials |
“Rephrase — we want them to add materials, but phase it so all their materials are in one location, ready when they need it.” | Rewrote from a casting-need framing (“Casting teams need more than a name”) to a readiness framing: “Get everything in one place while you have a minute… ready the moment an audition isn’t.” This is now the Day 2 pilot email and the pilot recovery nudge. |
Net effect
Shorter, honest, and still on-roadmap
- 7 activation emails → 4. Less fatigue on a small founding list; every email maps to a feature that’s actually live.
- Invite window unchanged at Day 0 + Day 4, but the copy no longer promises casting or discovery.
- One reframe, applied everywhere: materials aren’t “what casting needs” — they’re “your stuff, in one place, ready when you need it.”
- Nothing thrown away. The full sequence is the Post-Pilot build, ready to switch on the day submissions, opportunities, and breakdowns go live.