Waymaker Agency / B2B conversion + lifecycle
B2B founders and growth teams with traffic or leads that are not turning into enough customers.
01 / THE STRATEGY
A clear diagnosis and a concrete first improvement can make an existing customer journey easier to act on.
Growth Fix: $997. Diagnostic, working session, one agreed improvement and a measurement plan.
From more traffic to a clearer path to becoming a customer.
Name the existing lead or conversion problem, make the scope tangible and give the buyer one focused way to move forward.
02 / AUDIENCE + PERSONA
Business owners and decision-makers in growth, marketing, product and customer success. US English planning focus; prioritize company fit, role and buying authority over age or gender.
Campaign audience focus and test cohorts. These guide research and creative; they are not measured customer percentages.
A defined diagnostic, one agreed improvement and a practical measurement plan.
BUYER PERSONA
“People visit, inquire or sign up—but too few take the next step. I need to know what to fix first.”
03 / BUYER INTENT
| Stage | Query / signal | Message | Destination |
|---|---|---|---|
| Explore | website traffic not converting | Identify why potential buyers leave | Growth Fix offer |
| Compare | conversion optimization consultant | Understand the working process and scope | Growth Fix details |
| Act | waymaker growth fix | Purchase a defined diagnostic and improvement | Growth Fix |
| Retain | customer onboarding consultant | Help signups reach first value | Lifecycle Kit |
Measure progression by intent cohort: qualified engagement, the primary conversion, and the customer outcome. Keep brand, category and exploratory traffic separate in reporting so one does not hide another.
04 / IMAGE ADS + STORYTELLING
Use distinct message angles, placement-ready image and vertical-video assets, a relevant destination and reliable conversion events. Evaluate broad delivery against a controlled audience test where available. Review creative enhancements before enabling them; keep the product, offer and claims accurate.
Facebook and Instagram share Meta’s buying tools. They do not require separate budgets unless the experiment needs a placement comparison. Optimize toward the meaningful business action, not cheap clicks.
05 / RESPONSIVE SEARCH ADS
Each set includes 15 headlines and four descriptions. Headlines fit 30 characters; descriptions fit 90. Google can vary the assets shown and their order.
Display paths: growth-fix / conversion
View the destination ↗Start with flexible combinations. Pin only when a required message must always appear in a supported position.
Display paths: lifecycle / activation
View the destination ↗Start with flexible combinations. Pin only when a required message must always appear in a supported position.
06 / SEARCH RESEARCH
Group queries by the decision and offer, then validate demand, cost and location in Keyword Planner. Search volume and CPC estimates are not inferred from organic impressions.
| Keyword | Ad group | Match | Intent / priority |
|---|---|---|---|
| waymaker agency | Growth Fix and Conversion | Exact | Brand · Launch |
| agency.waymaker.cx | Growth Fix and Conversion | Exact | Brand · Launch |
| waymaker growth fix | Growth Fix and Conversion | Exact | Brand · Launch |
| waymaker conversion consulting | Growth Fix and Conversion | Exact | Brand · Launch |
| conversion rate optimization consultant | Growth Fix and Conversion | Exact | Commercial · Launch |
| b2b conversion rate optimization | Growth Fix and Conversion | Exact | Commercial · Launch |
| saas conversion audit | Growth Fix and Conversion | Exact | Commercial · Launch |
| website conversion audit service | Growth Fix and Conversion | Exact | Commercial · Launch |
| conversion funnel audit | Growth Fix and Conversion | Exact | Commercial · Launch |
| customer journey audit service | Growth Fix and Conversion | Exact | Commercial · Launch |
| lead conversion consultant | Growth Fix and Conversion | Exact | Commercial · Launch |
| landing page conversion consultant | Growth Fix and Conversion | Exact | Commercial · Launch |
| website gets traffic but no leads | Growth Fix and Conversion | Phrase | Problem aware · Test |
| leads not converting to customers | Growth Fix and Conversion | Phrase | Problem aware · Test |
| saas trial not converting | Growth Fix and Conversion | Phrase | Problem aware · Test |
| improve lead to customer conversion | Growth Fix and Conversion | Phrase | Problem aware · Test |
| website visitors not converting | Growth Fix and Conversion | Phrase | Problem aware · Test |
| customer journey drop off | Growth Fix and Conversion | Phrase | Problem aware · Test |
| marketing funnel consultant | Growth Fix and Conversion | Phrase | Problem aware · Test |
| saas onboarding consultant | Lifecycle and Activation | Exact | Commercial · Launch |
| customer onboarding consultant | Lifecycle and Activation | Exact | Commercial · Launch |
| lifecycle marketing consultant | Lifecycle and Activation | Exact | Commercial · Launch |
| saas activation consultant | Lifecycle and Activation | Exact | Commercial · Launch |
| customer retention consultant | Lifecycle and Activation | Exact | Commercial · Launch |
| lifecycle email marketing agency | Lifecycle and Activation | Exact | Commercial · Launch |
| improve saas onboarding | Lifecycle and Activation | Phrase | Problem aware · Test |
| increase trial activation | Lifecycle and Activation | Phrase | Problem aware · Test |
| onboarding email strategy | Lifecycle and Activation | Phrase | Problem aware · Test |
| customer lifecycle audit | Lifecycle and Activation | Phrase | Problem aware · Test |
| reduce onboarding drop off | Lifecycle and Activation | Phrase | Problem aware · Test |
| ai consulting fort lauderdale | Future services | Phrase | Local / adjacent · Hold |
| ai agency fort lauderdale | Future services | Phrase | Local / adjacent · Hold |
| automation agency for solopreneurs | Future services | Phrase | Local / adjacent · Hold |
| white label lifecycle marketing | Future services | Phrase | Local / adjacent · Hold |
| fractional growth consultant | Future services | Phrase | Local / adjacent · Hold |
Apply each exclusion only at its stated scope. Review actual queries and conversion quality before widening it. Broad exclusions such as “free,” “jobs” or “course” can block useful intent.
| Negative | Match | Scope | Action / reason |
|---|---|---|---|
| waymaker lyrics | Phrase | Both: acquisition only | Apply to stated scope. Music-name collision; not the business product. |
| way maker lyrics | Phrase | Both: acquisition only | Apply to stated scope. Music-name collision; not the business product. |
| waymaker chords | Phrase | Both: acquisition only | Apply to stated scope. Music-name collision; not the business product. |
| way maker chords | Phrase | Both: acquisition only | Apply to stated scope. Music-name collision; not the business product. |
| waymaker song | Phrase | Both: acquisition only | Apply to stated scope. Music-name collision; not the business product. |
| way maker song | Phrase | Both: acquisition only | Apply to stated scope. Music-name collision; not the business product. |
| sinach | Phrase | Both: acquisition only | Apply to stated scope. Music-name collision; not the business product. |
| leeland way maker | Phrase | Both: acquisition only | Apply to stated scope. Music-name collision; not the business product. |
| waymaker karaoke | Phrase | Both: acquisition only | Apply to stated scope. Music-name collision; not the business product. |
| way maker sheet music | Phrase | Both: acquisition only | Apply to stated scope. Music-name collision; not the business product. |
| cro jobs | Phrase | Agency paid-service acquisition | Apply to stated scope. Job seekers rather than service buyers. |
| cro job | Phrase | Agency paid-service acquisition | Apply to stated scope. Job seekers rather than service buyers. |
| conversion optimization jobs | Phrase | Agency paid-service acquisition | Apply to stated scope. Job seekers rather than service buyers. |
| conversion consultant salary | Phrase | Agency paid-service acquisition | Apply to stated scope. Job seekers rather than service buyers. |
| marketing internship | Phrase | Agency paid-service acquisition | Apply to stated scope. Job seekers rather than service buyers. |
| marketing internships | Phrase | Agency paid-service acquisition | Apply to stated scope. Job seekers rather than service buyers. |
| lifecycle marketing jobs | Phrase | Agency paid-service acquisition | Apply to stated scope. Job seekers rather than service buyers. |
| lifecycle marketing salary | Phrase | Agency paid-service acquisition | Apply to stated scope. Job seekers rather than service buyers. |
| customer success jobs | Phrase | Agency paid-service acquisition | Apply to stated scope. Job seekers rather than service buyers. |
| conversion rate formula | Phrase | Agency paid-service acquisition | Apply to stated scope. Ambiguous CRO or conversion meaning unrelated to this paid service. |
| conversion rate definition | Phrase | Agency paid-service acquisition | Apply to stated scope. Ambiguous CRO or conversion meaning unrelated to this paid service. |
| cro meaning | Phrase | Agency paid-service acquisition | Apply to stated scope. Ambiguous CRO or conversion meaning unrelated to this paid service. |
| clinical research organization | Phrase | Agency paid-service acquisition | Apply to stated scope. Ambiguous CRO or conversion meaning unrelated to this paid service. |
| clinical research organisations | Phrase | Agency paid-service acquisition | Apply to stated scope. Ambiguous CRO or conversion meaning unrelated to this paid service. |
| chief revenue officer salary | Phrase | Agency paid-service acquisition | Apply to stated scope. Ambiguous CRO or conversion meaning unrelated to this paid service. |
| currency conversion | Phrase | Agency paid-service acquisition | Apply to stated scope. Ambiguous CRO or conversion meaning unrelated to this paid service. |
| unit conversion | Phrase | Agency paid-service acquisition | Apply to stated scope. Ambiguous CRO or conversion meaning unrelated to this paid service. |
| free conversion audit | Exact | Agency paid-service acquisition | Review then apply. Free-tool expectation; apply only to paid-service campaigns, not a free-audit campaign. |
| free website audit | Exact | Agency paid-service acquisition | Review then apply. Free-tool expectation; apply only to paid-service campaigns, not a free-audit campaign. |
| free marketing audit | Exact | Agency paid-service acquisition | Review then apply. Free-tool expectation; apply only to paid-service campaigns, not a free-audit campaign. |
| free cro tools | Exact | Agency paid-service acquisition | Review then apply. Free-tool expectation; apply only to paid-service campaigns, not a free-audit campaign. |
| conversion calculator | Exact | Agency paid-service acquisition | Review then apply. Free-tool expectation; apply only to paid-service campaigns, not a free-audit campaign. |
| email marketing software | Exact | Agency Growth Fix group only | Review then apply. Software and template shopping can be different from hiring diagnostic help. |
| customer onboarding software | Exact | Agency Growth Fix group only | Review then apply. Software and template shopping can be different from hiring diagnostic help. |
| best crm software | Exact | Agency Growth Fix group only | Review then apply. Software and template shopping can be different from hiring diagnostic help. |
| free landing page templates | Exact | Agency Growth Fix group only | Review then apply. Software and template shopping can be different from hiring diagnostic help. |
| waymaker builder dna | Exact | Agency paid-service acquisition | Apply to stated scope. Route product/assessment intent to the platform campaign. |
| builder dna assessment | Exact | Agency paid-service acquisition | Apply to stated scope. Route product/assessment intent to the platform campaign. |
| ai cofounder free | Exact | Agency paid-service acquisition | Apply to stated scope. Route product/assessment intent to the platform campaign. |
| waymaker app | Exact | Agency paid-service acquisition | Apply to stated scope. Route product/assessment intent to the platform campaign. |
Download all 71 keywords, 72 scoped negatives and organic-query evidence ↓
07 / AD SPEND + EXPECTED RESULTS
30-day media planning scenario. CPC, conversion rate and order value are editable assumptions, not historical campaign results or promised outcomes. Media spend excludes production and management.
| Initial channel allocation | 30-day media budget |
|---|---|
| Google Search | $1,200 |
| $1,500 |
Change the assumptions to see how the plan behaves. This is a planning scenario, not recorded campaign performance.
This model stops at qualified service inquiries. Leads and free assessments are not sales revenue. Track qualified rate, lead-to-customer rate, acquisition cost and closed revenue before calculating ROAS.
Clicks = spend ÷ CPC. Conversions = clicks × conversion rate. Rounded outputs are expected values, not a statistical confidence interval. Validate CPC and demand in Keyword Planner and replace conversion assumptions with observed data.
Compare the explicit conversion-problem message with the focused-improvement message. Hold audience and destination constant.
Test clearer scope and next-step language before increasing traffic.
Predefine the primary event, acceptable acquisition cost, conversion window and a minimum decision sample. Compare one major variable at a time; platform delivery alone is not a randomized experiment.
Growth Fix purchases and qualified pipeline; customer acquisition cost after the sales cycle.
Search terms, spend, landing-page conversion, qualified rate, event deduplication, device and placement quality, frequency and creative fatigue. Reconcile platform attribution with analytics, CRM and net revenue.
Pause broken tracking, mismatched offers and irrelevant traffic immediately. Judge performance after the conversion lag and planned sample. Scale when incremental acquisition economics and lead quality hold, then watch the marginal cost of the additional budget.
Offer reference review: October 13, 2026.