Product philosophy
How I build products.
A seven-step loop I’ve run at a $40M+ enterprise implementation, inside a Fortune-500 banking engagement, across a 50-product education portfolio, and inside my own AI products today. Same loop, different scale.
01
Understand
CustomerBusinessMarketTechnology
02
Frame
ProblemOpportunityValue proposition
03
Define
VisionStrategyMVPRoadmap
04
Build
PrototypeAgile deliveryCross-functional execution
05
Launch
AdoptionEnablementGTM
06
Measure
KPIsCustomer outcomesBusiness outcomes
07
Learn
IterateScaleRetireReinvent
My role is not simply to manage the backlog. It’s to make sure we’re building the right thing, for the right reason, in the right way — and that it creates measurable value.
See it in practice across four case studies