HCIM — SEARCH & LINKEDIN COPY Campaign strategy and creative by Ashley Kays CLAIMS OPERATIONS HEADLINES Claims Work Piling Up? Automate Routine Claims Tasks Give Claims Teams Time Back Built For Payer Operations SymKey Claims Automation Less Repetitive Claims Work Keep Your Core System Put Business Rules To Work Focus People On Exceptions A Clearer Path Through Claims Explore The Claims Module See SymKey For Your Team Make Routine Work Repeatable See What Ran And When Plan Your Next Workflow DESCRIPTIONS Help your claims team spend less time on repeatable tasks. Explore SymKey for payers. Use your business rules to automate routine work in your existing claims system. Start with a defined claims workflow. See how SymKey handles tasks and logs actions. Bring your operations questions. Explore where the Claims module fits your team. Final URL: https://hcim.com/symkey-claims-module/ Display path: /claims/automation PROVIDER DATA OPERATIONS HEADLINES Provider Updates Piling Up? Automate Provider Admin Less Repetitive Provider Work Help Your Provider Data Team SymKey Provider Module Make Routine Updates Easier Put Your Rules Into Action Support Provider Operations Work In Your Current System Give Specialists Time Back Start With One Workflow Track The Work That Runs A Clearer Update Process Explore Provider Automation See Where SymKey Fits DESCRIPTIONS Support provider operations with automation for repeatable administrative workflows. Apply your business rules to routine work. Give your team more room for exceptions. Explore the SymKey Provider module for work in your existing core system. Choose one provider workflow to review. Understand fit, rules, and action logging. Final URL: https://hcim.com/symkey-provider-module/ Display path: /provider/automation AUTHORIZATION ADMINISTRATION HEADLINES Authorization Admin Adds Up Less Repetitive Admin Work Support Authorization Teams SymKey Authorizations Put Defined Rules To Work Help Teams Focus On Review Streamline Routine Steps Keep Human Review In Focus Work In Your Existing System Explore A Clearer Workflow Make Admin Work Repeatable Log Automated Actions Start With Workflow Fit See SymKey For Payers Review Your Routine Tasks DESCRIPTIONS Explore automation for routine authorization administration in payer operations. Support repeatable tasks with defined rules. Keep appropriate human review in place. See how SymKey can fit your existing system and log the administrative actions it runs. Map your workflow, rules, and exceptions. Find a practical place to start with SymKey. Final URL: https://hcim.com/symkey-authorizations-module/ Display path: /authorizations/workflows ELIGIBILITY ADMINISTRATION HEADLINES Eligibility Work Adds Up Automate Routine Eligibility Help Your Eligibility Team SymKey Eligibility Module Less Repetitive Admin Support Membership Operations Put Business Rules Into Action Keep Your Current Core System Give Teams Room To Focus Start With A Defined Workflow Make Routine Work Repeatable See Automated Action Logs Explore Eligibility Workflows A Practical Automation Start See Where SymKey Can Help DESCRIPTIONS Explore SymKey for repeatable eligibility administration in your existing core system. Apply defined business rules to routine work and keep exceptions visible to your team. Help eligibility teams spend less time repeating administrative steps. Explore SymKey. Review the workflow, ownership, and logs before choosing what to automate next. Final URL: https://hcim.com/symkey-eligibility-module/ Display path: /eligibility/automation LINKEDIN AD: Give claims teams time for exceptions Claims work piling up? SymKey helps automate repeatable administration so your team can focus on exceptions. Explore the Claims module. Headline: Give your claims team more time for the work that needs them CTA: Learn more Destination: https://hcim.com/symkey-claims-module/ LINKEDIN AD: Make provider administration more manageable Provider updates keep coming. Explore SymKey for repeatable administration, using your business rules in your existing core system. Headline: Give provider operations a clearer way through routine work CTA: Learn more Destination: https://hcim.com/symkey-provider-module/ LINKEDIN AD: One workflow, a clear starting point Claims. Provider data. Authorizations. Eligibility. Start with one repeatable workflow and see where SymKey fits your existing core system. Headline: A practical place to start payer workflow automation CTA: Learn more Destination: https://hcim.com/symkey/ LINKEDIN POST / WEEK 1 / Start with the workflow The best first automation conversation starts with the work. Before comparing tools, name one recurring administrative process. Who owns it? What starts it? Which steps follow defined rules? Where does someone need to stop and make a judgment? That distinction matters in payer operations. A claims queue, provider update, authorization task, or eligibility process can contain both repeatable administration and exceptions that deserve experienced attention. Trying to automate the whole problem at once makes the evaluation harder. A defined workflow creates a more useful discussion: these are the rules, this is the boundary, and this is the evidence we need. SymKey supports administrative workflows across claims, provider, authorizations, and eligibility. The practical starting point is understanding where it fits your operation. Which recurring workflow would your team put on the whiteboard first? Related destination: https://hcim.com/symkey/ LINKEDIN POST / WEEK 2 / Make capacity visible A full queue does not tell you where the effort goes. To understand capacity, look inside a typical unit of work. Separate active processing from waiting, checking, re-entering information, and passing the task to someone else. Then ask a harder question: which repeated steps are necessary, and which exist because the process has never been reconsidered? That is a more useful starting point than assuming every delay needs more staff or every task needs automation. For payer teams, a small workflow map can reveal where clearly defined administrative steps consume attention that could support exceptions and more complex work. The goal is to build an honest baseline, not an impressive savings estimate. Measure the current process first. Decide what a meaningful improvement would look like before changing it. What does your team measure today: the size of the queue, or the work required to move it? Related destination: https://hcim.com/symkey/ LINKEDIN POST / WEEK 3 / Choose a useful first workflow Your first automation workflow does not have to be your biggest problem. It should be a problem you can define well enough to learn from. Look for a process with recurring work, understandable business rules, an accountable owner, and a practical way to observe the result. Include the exceptions in the conversation rather than discovering them after launch. A workflow with unclear ownership or constantly changing rules may need process work before it is ready for automation. For a payer operations team, a useful selection discussion brings the people doing the work together with the people responsible for the system. Both perspectives matter. Write down what is included, what is excluded, and what would make the first test worthwhile. That short brief can prevent a much longer disagreement later. Which matters most in your next workflow decision: volume, repeatability, risk, or readiness? Related destination: https://hcim.com/symkey/ LINKEDIN POST / WEEK 4 / Protect attention for exceptions Experienced claims teams should not have to spend all their attention on the routine. Their judgment matters when a case needs investigation, clarification, or an exception to the common path. Repeated administrative steps compete for that same attention. A useful automation discussion separates the two. What follows a defined rule? What requires review? How will the next person know what happened? That is a more precise conversation than asking whether an entire claims function can be automated. SymKey's Claims module is one option to explore for repeatable claims administration. The right evaluation starts with your workflow and business rules, then examines the actions, boundaries, and handoffs. The question is not simply how much work can run. It is whether the right work reaches the right person with enough context to act. Where does your claims team most often lose that context? Related destination: https://hcim.com/symkey-claims-module/ LINKEDIN POST / WEEK 5 / Define the exception path The exception path deserves as much attention as the happy path. A workflow demonstration often follows the cleanest example. An operational evaluation needs to ask what happens when the information is incomplete, a rule does not apply, or a step cannot finish. Who notices? Where does the work go? What context does the reviewer receive? Who decides whether it can run again? These questions are especially useful when multiple teams share a payer workflow. A task can be technically complete while the next person is still unsure what to do. Write the exception path into the operating plan. Make ownership visible. Train the people who will receive the handoff. Automation should make responsibilities easier to understand, not leave the team guessing about who acts next. What is one exception your team would insist on testing before a workflow goes live? Related destination: https://hcim.com/symkey/ LINKEDIN POST / WEEK 6 / Ask for visible actions A useful automation question is simple: can we see what happened? For operations teams, visibility helps answer practical questions. Did the task run? What action was taken? What needs another look? Who owns the next step? Those questions belong in the evaluation, alongside workflow fit and business rules. They should not be left until someone is trying to reconstruct an issue. SymKey logs the actions it performs. In a product discussion, ask to see how those logs relate to the workflow your team wants to improve and the review responsibilities your organization needs. A log is useful when people know how to interpret it and what to do next. Define that operating process as carefully as the automated steps. What information would your team need in order to review a workflow confidently? Related destination: https://hcim.com/symkey/ LINKEDIN POST / WEEK 7 / Treat provider maintenance as a workflow Provider administration is a workflow problem before it is a workload number. A count of outstanding updates does not explain why work repeats, which rules apply, or where handoffs become unclear. Start by tracing a common update from request to completion. Identify the information required, the repeated steps, the review points, and the person responsible for exceptions. That map creates a better conversation about what can be standardized and where automation may fit. SymKey's Provider module supports exploration of repeatable provider administration. The evaluation should connect the product to the actual process, rather than assuming every update follows the same path. The goal is a process your team can explain, monitor, and improve. A smaller queue is useful, but knowing why it moves differently is what helps the improvement last. Which provider workflow would benefit most from a clearer handoff? Related destination: https://hcim.com/symkey-provider-module/ LINKEDIN POST / WEEK 8 / Keep administrative boundaries clear Authorization administration and clinical judgment are different responsibilities. A thoughtful automation discussion makes that distinction explicit. Start with the administrative workflow: the routine steps, applicable business rules, required information, and handoffs. Then identify the points where qualified human review is required and who owns that review. Clear boundaries make the evaluation more useful for operations, technical, and clinical stakeholders. They also help prevent a broad technology claim from obscuring the actual job to be done. SymKey's Authorizations module is relevant to a conversation about repeatable administrative work. Bring the specific workflow and its review requirements to that conversation. The objective is to support the people responsible for the process with a clearer way of working, not to blur accountability. Which administrative step creates the most friction around your team's authorization workflow? Related destination: https://hcim.com/symkey-authorizations-module/ LINKEDIN POST / WEEK 9 / Build ownership into eligibility work Eligibility work needs a clear owner at every handoff. When a routine task encounters missing information or an exception, the next step should not depend on someone remembering an unwritten process. Map who starts the work, which rules guide the routine path, what makes a case different, and who decides what happens next. That exercise is useful before any technology decision. It also gives the team a concrete basis for evaluating automation. SymKey's Eligibility module provides a starting point for discussing repeatable eligibility administration in a payer environment. The fit depends on the workflow, the business rules, and the operating responsibilities around it. A successful change needs more than an automated step. It needs a team that understands the new process and can respond when the routine path does not apply. Where would clearer ownership make the biggest difference in your eligibility workflow? Related destination: https://hcim.com/symkey-eligibility-module/ LINKEDIN POST / WEEK 10 / Make training part of the change A new workflow needs a new operating habit. If the team only learns which button to press, important questions remain unanswered. What should people check? Which exceptions need attention? When should they escalate? Who can change a rule? Build training around those real decisions, not just a product tour. Give the team a simple operating guide: what runs, what people review, where issues go, and who owns updates. Walk through both a routine example and an exception. For payer operations, this connects the technical change to the daily responsibilities that make it useful. It also gives managers a practical way to reinforce the process after launch. The work is not finished when a workflow runs once. The next question is whether the people responsible for it can operate it confidently. What would you add to a first-week workflow training checklist? Related destination: https://hcim.com/symkey/ LINKEDIN POST / WEEK 11 / Measure the operational change Time released is valuable. It is not automatically cash saved. A credible automation business case explains both the operational change and what the organization can do with it. Start with a defined unit of work and a baseline period. Track the measures that matter for the workflow: completion, waiting, exceptions, rework, or staff effort. Use consistent definitions before and after the change. Then include the cost of operating and maintaining the new process. Ask whether the result creates usable capacity, better service, or another outcome the business values. Avoid converting every minute into a savings claim without checking the assumptions. Finance and operations should be able to examine the same logic. A clear measurement plan makes the next decision easier: continue, adjust, or expand. What evidence would your organization need before approving another workflow? Related destination: https://hcim.com/symkey/ LINKEDIN POST / WEEK 12 / Expand because the evidence supports it The next workflow should earn its place in the plan. After an initial change, pause long enough to ask what actually improved. Did the team gain useful capacity? Are exceptions manageable? Can people explain what ran and what needs attention? Is the process being maintained as intended? Expansion is a decision, not the default ending of a pilot. Bring operations, technical, and business stakeholders back to the original goal. Compare the result with the baseline, include the costs, and document what still needs work. Then choose the next workflow using what the team has learned. A repeatable approach to evaluation is more valuable than a growing list of disconnected automations. For a SymKey discussion, bring the workflow, its owner, and the question you need to answer. That is a practical starting point. What would make your team ready to expand? Related destination: https://hcim.com/symkey/