CodeTeachers / Kids + creative technology
Parents choosing an engaging, supportive coding activity for a child.
01 / THE STRATEGY
Parents want screen time to lead somewhere they can see: a project, a new skill and the confidence to keep trying.
Find an AI and coding program built around making real projects.
From playing games to making something original.
Start with a familiar interest, show collaborative creation, and make the parent’s next enrollment decision simple.
02 / AUDIENCE + PERSONA
Parent decision-makers, commonly 30–54; children served are ages 8–18. Palm Beach County for in-person programs; separate online markets. Target adults who make the enrollment decision.
Campaign audience focus and test cohorts. These guide research and creative; they are not measured customer percentages.
Age range, example projects, teaching approach, delivery format and next-session details.
BUYER PERSONA
“I want screen time to become something my child can create and feel proud of.”
03 / BUYER INTENT
| Stage | Query / signal | Message | Destination |
|---|---|---|---|
| Explore | coding activities for kids | Turn an interest into a project | Program overview |
| Compare | kids coding classes palm beach | Find a suitable age, format and schedule | Local classes |
| Act | codeteachers afterschool | Choose a program and ask about availability | Program inquiry |
Measure progression by intent cohort: qualified engagement, the primary conversion, and the customer outcome. Keep brand, category and exploratory traffic separate in reporting so one does not hide another.
04 / IMAGE ADS + STORYTELLING
THE EXPERIENCE AFTER THE CLICK
Give their curiosity something to build. With supportive instructors, kids turn ideas into games, websites, apps and AI projects they can proudly share.
Open the complete landing page ↗Use distinct message angles, placement-ready image and vertical-video assets, a relevant destination and reliable conversion events. Evaluate broad delivery against a controlled audience test where available. Review creative enhancements before enabling them; keep the product, offer and claims accurate.
Facebook and Instagram share Meta’s buying tools. They do not require separate budgets unless the experiment needs a placement comparison. Optimize toward the meaningful business action, not cheap clicks.
05 / RESPONSIVE SEARCH ADS
Each set includes 15 headlines and four descriptions. Headlines fit 30 characters; descriptions fit 90. Google can vary the assets shown and their order.
Display paths: kids-coding / programs
View the destination ↗Start with flexible combinations. Pin only when a required message must always appear in a supported position.
06 / SEARCH RESEARCH
Group queries by the decision and offer, then validate demand, cost and location in Keyword Planner. Search volume and CPC estimates are not inferred from organic impressions.
| Keyword | Ad group | Match | Intent / priority |
|---|---|---|---|
| coding classes for kids | Category | Phrase | Commercial · Test |
| kids coding palm beach | Category | Phrase | Commercial · Test |
| online coding classes kids | Category | Phrase | Commercial · Test |
| ai classes for kids | Category | Phrase | Commercial · Test |
| codeteachers afterschool | Brand | Exact | Commercial · Test |
Apply each exclusion only at its stated scope. Review actual queries and conversion quality before widening it. Broad exclusions such as “free,” “jobs” or “course” can block useful intent.
| Negative | Match | Scope | Action / reason |
|---|---|---|---|
| coding jobs | Phrase | CodeTeachers acquisition | Apply to stated scope. Unrelated intent for this offer. |
| medical coding certification | Phrase | CodeTeachers acquisition | Apply to stated scope. Unrelated intent for this offer. |
| free game download | Phrase | CodeTeachers acquisition | Apply to stated scope. Unrelated intent for this offer. |
| cheat codes | Phrase | CodeTeachers acquisition | Apply to stated scope. Unrelated intent for this offer. |
07 / AD SPEND + EXPECTED RESULTS
Business and platform results: 300% growth, 25,000+ learners and a 25% lift in course completion. These describe the broader education business; the media scenario below models this campaign separately.
30-day media planning scenario. CPC, conversion rate and order value are editable assumptions, not historical campaign results or promised outcomes. Media spend excludes production and management.
| Initial channel allocation | 30-day media budget |
|---|---|
| Google Search | $600 |
| Meta | $600 |
Change the assumptions to see how the plan behaves. This is a planning scenario, not recorded campaign performance.
This model stops at parent program inquiries. Leads and free assessments are not sales revenue. Track qualified rate, lead-to-customer rate, acquisition cost and closed revenue before calculating ROAS.
Clicks = spend ÷ CPC. Conversions = clicks × conversion rate. Rounded outputs are expected values, not a statistical confidence interval. Validate CPC and demand in Keyword Planner and replace conversion assumptions with observed data.
Test the creator-identity hook against the parent-payoff hook while keeping the image and CTA fixed. Separate local and online audiences so location does not obscure the creative result.
Test 'Find Their Program' against 'See What They Can Build'. Measure qualified parent inquiries and enrollment, with format selection as a diagnostic event.
Predefine the primary event, acceptable acquisition cost, conversion window and a minimum decision sample. Compare one major variable at a time; platform delivery alone is not a randomized experiment.
Cost per qualified parent inquiry; inquiry-to-enrollment conversion by format.
Search terms, spend, landing-page conversion, qualified rate, event deduplication, device and placement quality, frequency and creative fatigue. Reconcile platform attribution with analytics, CRM and net revenue.
Pause broken tracking, mismatched offers and irrelevant traffic immediately. Judge performance after the conversion lag and planned sample. Scale when incremental acquisition economics and lead quality hold, then watch the marginal cost of the additional budget.
Offer reference review: October 13, 2026.